I visited Irvine Spectrum a good amount over the past few weeks and have been keenly aware of the lighting. Generally I like the overall lighting at night, especially once they put the lights up on the trees but my first photo really stuck out to me. They put the tree up extremely early in my opinion and it has been drawing my eyes every time that I am there. That is a good thing but it still wows me how quickly it went up and makes me wonder how they coordinated everything and got the lights on it working in essentially a single night.
The photo is not particularly great but the store that I thought succeeded was Lush. The sign is bright and you are able to see it from a distance, but the inside is a nice mix of warm and cool lighting that feels very welcoming and it makes me want to shop there. Because of this I think the designers were successful.
The store that I think failed is American Eagle. The photo doesn't quite show it, but the sign is very dark and if I didn't know what the store was I would not have been able to tell what the sign said until I was much closer to it. This fact is disappointing because the inside of the store is much brighter and draws someone in really well. The layout of the inside is done well in order for there to be a great amount of light. The reason this store fails is because there is no draw to it when you can't even read the sign from more than a few feet away.
Great insights. Your comment on the American Eagle sign is such a big thing in themed environments that often times are left out - signage. Knott's Berry Farm is horrible at this - you just do not know the place is there if the signage is not lit well. Nice work overall on the post.
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