Week 8 - Yongxi Zhang - Irvine Spectrum Center - Site Specific

 I went to Irvine Spectrum this week. Because of Thanksgiving and Black Friday, they used lots of light lines to decorate the outdoor views, such as trees and buildings. I believe that the designers want to convey a holiday feeling to visitors, and I think they did a good job. Luckily, I met a music gathering activity in the center area, so the lighting was more interesting. They put lights on the trees and the roof, creating a warm atmosphere in the winter. They used colorful lights to create the shape of a gift box, expressing the uniqueness of the Black Friday discount to attract more visitors. The green and red lights are used for the music event, so only limited to a specific area, which I think is awesome because it will not interfere with consistently in other areas.  

This cookie store I think is very successful. when I pass it, I smell the unique sweet smell of cookies, and the inside color of the place is mainly pink. They used lots of pink and lavender light lines to decorate the walls. The color of the lamps inside is mainly warm yellow color, which creates a warm and relaxed atmosphere, suiting the cookie shop very well. they also have colorful lights decorating the Christmas tree for the holiday, which also fit in very well with the overall lights. I don't feel weird seeing how these elements are combined. 

This is the store I don't think reached the goal successfully. Version Store is a place to sell phones and other technology devices, which means the lights need to be clean and sharp on the devices they put on the table. I think the lights on the roof did a good job. However, to celebrate Christmas, they put a Christmas tree near the door, with weird green, purple, and blue colors. I think these lights destroy the consistency and unity of the whole store lights. In the cookie store, yellow and red lights on the trees fit well in the white background and overall pink style, but this tree's colors are the opposite of the bright high-intensity white lights in the store. They stand out very much and cannot be blended in. Make me feel like it is a dark showdow corner in a big bright clean store. They made unnecessary decorations.