Week 10 - Jayde Farmer - Ephemera -Obsession

 

I've been to the store Ephemera in Idyllwild many MANY times. I am obsessed with collecting vintage toys, trinkets, clothes, and posters. For some, the overpacked and colorful shelves may seem overwhelming, but I love the I-Spy nature of "discovering" something cool. I have spent way WAY too many hours here with my friends looking at stuff, I think it fits the bill of obsession. Going into the store last weekend, I noticed the lighting of the store more than I had before. Their hallmark neon sign draws you in the the first. It also bleeds into the store in a nice way. The florescent lighting that fills the store is boring on its own, but each section is filled with interesting lights/lamps that draw you in. They add the the colorful funkiness by mixing in LED light bulbs in different colors. They also guide through through the store and invite you to look closer at different sections. I this this was a great way to fit the vibe of the store by compensating for the lackluster overhead lighting. I would recommend checking out this store if you ever have the opportunity to, it is stuffed to the brim with cool stuff.